I was out walking today and saw some little toadstools and that little bunch of fungi bought back a memory from when my kids were smaller.
Side note - I sometimes wonder why “mommy blogging” wasn’t invented back then. I have plenty to say on my kids toddlerhood/early childhood. But then again, they were the dial up days and I had zero time to wait for that wretched screech noise to take over my ears whilst I waited for the internet to connect, How things have changed in 10 years.
Back to the story. When the toadstools used to pop up we often would see them and say “Look! the fairies are setting up a village – it must be time for someone to loose a tooth”. And as luck would have it the kids were always close to loosing a tooth or someone they knew had lost a tooth that day.
They would stop and wonder and look desperately around the toadstool patch to spy any sign of glitter or fairy’s fluttering that they could find. It took a good 5 minutes or so to realize that fairies don’t flutter when kids are around, that’s why the tooth fairy only comes at night and we would walk on.
To the contrary, on a recent trip to a well known large chain toy store (against my religion* - but we had a voucher to use) I was somewhat saddened to see that almost 100% of the toys and items for sale there (from gift wrap, to new baby furniture, to 1000’s of toy lines) featured a licenced character. Even the ones that encourage imaginative play were licenced (brands such as Lego included, along with art smocks, crayons and pencils and even themed easels.)
Not quite sure when this had happened – the take over of licenced products and the en masse licenced marketing that we as consumers are almost driven to buy through having no other choice. Rant over…..that’s a whole other post.
Now lets bring this back to stationery.
Those who know me personally know that I much prefer imagination and originality over licenced themes any day when it comes to kids play and kids parties. I know I know….it is hard to resist when you’re child has their heart set on a certain character. And because of that, I often get asked to do licenced invitations and stationery.
When I am asked, I have a standard line in reply.
“I do not hold a licence to print X, however I can use colours and fonts which will imply X theme”.
There a few of reasons for this.
So you certainly can ask, but you will hear my standard line delivered in return. I am hoping this post explains a little as to why I have the standard line. Let it be known though, I have created some beautiful pieces for licenced themed parties without having to use specific characters or titles. See below.
So I guess I’ll leave you with this.
As the late Muhammad Ali is known to have said, “The man who has no imagination has no wings”.
*religion – so you know I have no affiliation with any particular religion – just using this term to make a point.
Another side note - I am not 100% sure which spelling of 'Licence' is correct for Australia so please spellcheckers and grammar nerds out there, please feel free to correct me.
Some examples of work I have done which imply certain licences - however without using characters directly.
STATIONERY | DESIGN