My little mantra to self (and sometimes out loud) is - if it is not written down, then it won't happen. My office and my kitchen bench is a mass of brightly coloured notes at any given time with lists, meal plans and to do's. Seriously, some of my friends pick on me about it. But I know I am not the worst list maker, more serial to do listers than myself. I know there is.
I'll remember that I always think. I never remember that! Hence the lists and notes. Not sure if I am getting old, or technology has made me lose my memory faster than my youngest can lose a shoe. (no joke the record is approximately two minutes. She took them off, and then had to put them back on and BAM, lost shoe instigates a whole family "every body search the house for Little Miss Ten's shoe" type of mission, only to find the shoe in the bathroom - don't ask)
The kids play a logo game on their iPads, I remember those logos. Most of them anyway. They are famous brands right? They are ingrained in our memories. But then again, they are visual clues. I am good at visual.
Mr Stationery tells me directions to run an errand for him. "Turn left at Whatever Street", sends me the map as a link on my phone ('cos captain technology here - me - knows how to open that - as IF!!). Still no clue from me until I say "Oh the street with the big church on the corner?" (visual clue). He rolls his eyes, claims he's not sure about a church and repeats the street name. I know the church, I know where I have to go, no google map or street name required thank you.
Point is, I am visual, and I like to remember stuff.
Let's bring this back to stationery. (and branding)
I am now packaging my custom orders and online store sales differently. It was getting me down sending out little packages of beautiful stationery in Australia Post ugly boxes and satchels. It seemed unprofessional a little too. The package has to look beautiful. Visual. Memorable. Reflect what's inside the package.
I want people to remember the brand Emma Smith Event Stationery and partly for that reason. It's packaged beautifully. Tiffany & Co. have it wrapped up (pardon the pun). That little blue box. Everyone remembers it. Whilst I am not on that scale, I am taking on the same mindset. When you order from Emma Smith Event Stationery, you get a perfectly presented white gloss box, with a blue ribbon, same colour blue as in the logo. It's part of the brand now.
And and added bonus, you can put mementos, or wedding keepsakes in the box (it's very sturdy) or even just let your kids draw on it and turn it onto a robot or something. See below - she may lose shoes, but can build a robot out of nothing.
But that white box full of gorgeous stationery, will be remembered, and make you feel like you just purchased something exclusive. which lets face it - you did! (even if I do say so myself).